Tourism Ministry and Air India Sign MoU to Promote India as Global Tourism Destination
The Ministry of Tourism signed a non-binding MoU with Air India to jointly promote India as a preferred global tourism destination under the "Incredible India" brand, leveraging the airline's international network for destination marketing. Relevant for UPSC, UPPSC, and state PSC aspirants in GS Paper 3 under Tourism Sector and Economic Development.
- Ministry of Tourism and Air India sign MoU on July 28, 2026 to promote "Incredible India" globally.
- Signed in presence of Union Minister for Tourism and Culture Gajendra Singh Shekhawat.
- Non-commercial, non-binding, non-exclusive agreement with no financial commitment.